I have had three careers in my life. Each time I had the opportunity to change, I took it. I moved from classroom teacher to business entrepreneur to personal planner. Now I admit that each career had aspects that were very similar, but they were still changes that I decided to embrace. In each and every case, though there was risk involved, the end result moved my families well being forward. In 2017, I retired, sort of. It was not long before I found myself volunteering for an organization that allowed me to mentor other entrepreneurs as they tried to change their business ideas into functioning businesses.

Then in March of 2020, COVID-19 entered our lives and caused some of the greatest change we have had to face in recent times. From my perspective as a business mentor, I had a front row seat to observing businesses as they were forced to adapt to a new way of delivering their products and service. They not only had to change once, in some cases they had to make multiple adaptations as the pandemic held on, let up, and roared back. The pandemic we thought would last three months, now sits poised to enter its third year.

What the pandemic has reaffirmed is not only our ability to adapt, but also our perseverance and yes, our stubbornness. We, as a collective, have a great capacity for making and accepting change. As a country, we also have a tendency to be stubborn. Too often, when change is thrust upon us, some would choose to dig in their heels and refuse to accept it, or at the very least, take the responsibility to do their part to facilitate the necessary change.

I could go down the rabbit hole here and talk about some of the divisive issues that have come out of or because of the pandemic, but I would be trying to change the minds of the stubborn element of our society. I would rather point out the great ability of businesses to adapt to what we all now refer to as our new normal. I would point out how restaurants, who by the way were forced to make the greatest adaptations, overnight switched from in service dining to takeout. But it wasn’t just takeout, it had to be done curb side or by contactless delivery. Others added outside dining to their service and even found ways to continue that well into the fall and in some cases, through the winter. No small task. And then there were the retail sellers who, suddenly finding their indoor capacity reduced or even eliminated as they were forced to close their doors, either created or greatly increased their on-line services. The list goes on as doctors found ways to offer telemedical appointments and virtually every business went to some form of virtual meetings, appointments, and conferences. In short, they adapted the resources available to adjust to new business systems.

Unless you were in hibernation during the last two years, I haven’t told you anything you didn’t likely already observe for yourself. So let me tell you about three businesses I was mentoring and the changes they made to survive and to actually thrive. The first was a retail store. When the pandemic first struck, they were forced to close their doors to the public. Overnight, they rapidly increased their on-line store and added additional products to their website catalogue. But their adaptation didn’t stop there. When they were allowed to reopen to their customers, albeit in very limited store capacity, they went to a boutique model and began scheduling shopping appointments. When last I checked, they were having a record year in sales.

My second business was a real estate agency, who was, prior to the pandemic, in the process of forming her own real estate team. When the pandemic made it obvious that business could not be done in the usual way, she adapted overnight to virtual showings and closings and not only went ahead with her plan to build a team, but thanks to her ability to be adaptive, has realized great success and can now facilitate even more clients in more creative ways.

My final business story, amazed me the most, in that I worried about her business more than any other. She had just started her business assisting clients in decluttering their homes. Her model was to go to the clients home and through a methodical process, categorize their possessions, identify those that needed to go, and then reorganize what remained. When COVID struck, I worried about how her business would survive. When I contacted her, she told me how worried she was at first and then decided she would try a virtual appointment. The client would pile up the clutter from a particular room and my business owner would, on screen, sort the clutter into multiple piles and gradually eliminate the unnecessary from the possible next to go and eventually the pile that would stay but be reorganized. It turns out that doing the process online was less threatening to the client than having the business owner actually come into their home. She received more referrals going forward and her business survived and thrived.

The point of this whole blog is that change is inevitable. It was a pandemic this time, but what will it be next time. Businesses adapt or die. Because they know this, the promising businesses plan ahead. In every case, businesses that want to survive, have found ways to continue in manners that keep the public safe. It is individuals that struggle far more. We resist change until there is no other choice than to accept it. It is obvious that the pandemic has changed our life styles over the last two years. The reality, is that many of the ways we did things will not return. We simply must adapt. Many have done their part. Others, have not. I felt that there was no better time to press my point than on New Year’s Day when every year we are offered a reset. I intend to not only accept change, but to embrace it and do what I can to facilitate it. I will do what I need to keep people around me safe by being conscious of their well being, even when that requires a little sacrifice on my part. And finally, by doing my part, I will look forward to 2022 being a little better than 2021 and a lot better than 2020.

Just the other day we were returning from our trip up to the family cottage. Having stopped at the Big M for a treat, my daughter asked Jackson if he could wish something for the earth what would it be? Jackson never hesitated in his response, “I would wish that cars and all engines stop using gas. It makes global warming and that is bad for the earth. And someday that will be bad for me.”

Jackson is seven. Think about that. He doesn’t question the science. He doesn’t ignore the obvious and at seven he wants to do something about it. I could only marvel at his response and at the same time wish that some of our leaders could be half as wise as he was in that moment. His generation will inherit the actions we take and at present, we still resist. We balk at the changes required because we think of the effect on jobs and even more so the cost. But I will tell you that our inactivity will cost far more in the future, provided that in the future we even have the option.

We must take responsibility for what we have done. My generation is guilty of ignoring the warnings, of not making the effort to be even a little more responsible with our choices, of electing leaders with our wallets instead of our ethics. We must be far more serious about recycle, reclaim, and reuse practices. We must, simply put, ACT. And we must do it before it is too late.

We owe it to our children, to our grandchildren. I don’t want Jackson asking me ten years from now why I hadn’t done anything when I knew it was my responsibility and not that of a seven year old who doesn’t even have a vote. It is not too late. From the mouths of our children comes a plea to save the earth. We must save it so that they might have a future filled with all the bounty we have enjoyed. Do it for Jackson and all the Jacksons so that their wish may still come true.

The title refers to a military tactic. If you want the upper hand in a battle, you divide the enemy, militarily or culturally. We have become a nation, thanks to an election and a pandemic, that is ideologically divided. My question is, are we willing to work on a repair or will we accept being divided and conquered?

Over the past decade, our government has become fractured. As of the last several years, it has been reduced to you are a conservative or you are a liberal. The result of this fracturing is a two party system that for the most part does not represent the general population that elected them and at the very least has become an ineffective governing body. Now some may argue that Congress still passes legislation, but the legislation is along party and unfortunately, money lines. The art of compromise for the good of the nation seems absent.

Meanwhile, we as citizens and voters, are becoming polarized. Thanks to social media, we get our news from everywhere and anywhere and we feel free to verbalize our opinions as beliefs we expect others to adopt. We are losing our civility at a time when it is needed more than ever. The pandemic taught us what isolation felt like. Some embraced it while others grew angry, looking for someone to blame. The election embroiled us in a nasty national conversation, further fueling our anger and grief. The end result, is a division that grows wider with each angry social media confrontation and every too hastily shared meme or post. We are divided and ready to be conquered. In this battle, the enemy is not always obvious, not even some other country or ideology. The enemy is us. How wide do we leave this division grow before the distance between is too far to ever cross.

We must get back to spending more time listening TO each other than the amount of time we spend talking AT each other. The vast majority of Americans are not simply one side or the other. We hold some beliefs that are conservative while we hold others that are liberal. The truth is we are moderates caught in a struggle to make us one or the other, leaving us no ground in the middle. But the solution is simple, we begin to listen. We get back to respecting our differences. We stop claiming that everything is political. It is only political when we use arguing our causes as an excuse for not listening. Politicians make issues political, we do not have to. I fear that if we leave party politicians to steer us, we will not be able to get back to any kind of normal.

Let’s put the election behind us. Let’s leave the pandemic to history. Let’s get back to civilized discussions about what comes next and what positive role we can play. We must seek to choose leaders at all levels, who recognize the need for rational discussions on what they as leaders and we as a people can do to solve the litany of problems that face our nation. We must make our decisions based on humanity and not politics. Choose to listen for our commonalities so that we can respect our differences. Let us choose unified and stronger over divided and conquered.

Yesterday I wrote my optimistic blog. I talked about new opportunities and not dragging the past with us but rather living in the now and for the future. I wrote that opportunities exist if we are willing to look for them. But I also spoke to the divisiveness that permeates our everyday news and conversations. Safe to say that many of us have even lost friends to that rift that has been created. So how do we heal that wound? How do we bring a divided nation even just a little bit back together. Much of what I hear blames our political parties and the leaders that seem at odds. Many would blame the media and its at times biased reporting. Still others lay the blame on social media and its innate ability to flame the hateful rhetoric.

The truth of the matter is that though some of the blame lies with those three scape goats, much of it lies with us. We ARE the media for we can tune in the station that voices our opinion while tuning out the rest. WE elected those politicians, not just with our votes but also by the products and services we purchased from those same corporations that funded their campaigns. We ARE social media. Twitter, Facebook, Instagram and all of the rest are merely the pen and paper we use to publish our ideas, and all too often our disinformation, slander, and inadvertently, our hate.

I have thought about these things and have come close to writing this piece on many occasions only to have the words escape me or the moment pass. My solution will likely be thought to be too simple, but aren’t the best solutions usually the simplest? What we need is to first acknowledge to be true those things I stated above. Next, we need to decide that we are not satisfied with who or where we are and finally, having realized that, we act. We act in one unified voice. We state the positive. We check ourselves before we speak, before we write, before we like, before we share. If we want our leaders to hear our voice, we must speak clearly and rationally. We must send the message that we think America can be better. We are the greatest nation on earth, but we CAN do better. We see the inequities within our society but we look to politicians and companies to fix them. They either cannot or will not do this. We must be engaged in and modeling that equality. We cannot stand silent when those that would abuse those rights, do so. We must collectively be kind, fair, and deliberate in the messages we post, in the conversations we have, especially within those groups where we find the safety of anonymity, and also in the actions we model for our children and grandchildren. If we are to be the media, let us make sure that we are not the fake news.

The list of issues we can address as a nation are many. The task of fixing or improving them can be expensive. The effort to accomplish them may seem herculean. But the process is simple at its basic level. We need to speak in one unified and positive voice. We need to be willing to make the necessary sacrifices to achieve our ultimate goals. And we need to act as individuals to start the movement towards acting as a community. All I ask is that we examine ourselves and then, where we find ourselves wanting, commit to making changes. One conversation, one like, one post, one share at a time. The little things added together will make big changes happen. Commit then to unity.

If we were asked to describe America with a single word it would more than likely be “freedom”. In America we have the freedom to state our opinion, no matter how controversial. We have the freedom to practice what ever religion we choose, or for that matter, no religion at all. We have the freedom to come and go as we please, to vote for and elect the people who would govern us, and yes, we have the freedom to own a gun if we so choose. The only true limit to our freedom is that we must respect the rights of others and do no harm by the exercise of our own freedom.

It has always been obvious that we owe these freedoms to the men and women who would sacrifice to protect those freedoms for us all, in some cases, to sacrifice their all. We honor our veterans and our current military personnel. Since the pandemic, we have for the most part honored our health care workers who have placed themselves in harms way as they fight to save the lives of those infected by the virus.

With that as my backdrop, I am perplexed by a behavior too many of us have adopted. We want the freedom of returning to our jobs, to our schools and churches, to the way of life we called normal. We honor all the people I mentioned above for the sacrifice they were and are willing to make for OUR good. So why, when we are asked to make a few simple sacrifices to stop this pandemic, some of us can’t seem to see fit to make them. We shout that masks are denying our freedom. We complain that schools must open whether they can promise to do it safely or not. We demand that we have the luxury to go back to socializing the way we did before the pandemic. If we want these freedoms, we must also be willing to sacrifice; social distancing in public, accepting limitations on service and yes, wearing a mask in public. Are any of these so hard to do? Are they really demands or just common sense? Isn’t it just a means to an end of something we all want ended?

Nike promoted the mantra, “Just Do It.” I am promoting this. We all want our freedoms intact, especially the pursuit of health and happiness. Help me protect you and in turn help to protect me. If we can be willing to sacrifice a little to end this plague, we will all have the hope of a healthy life and happier one in the long run.

Don’t tell me you have a mask, “Just Wear It.”

This has been a historic time for all of us. First we are subjected to a pandemic. Isolation, quarantine and new normal are all we can talk about. Every night we are bombarded on the evening news with the daily statistics and every story leads right back to the pandemic. We try to escape it through social media with creative ideas and clever stories of how we are spending our quarantine time. These social media efforts are at least humorous and help us to relieve the stress but the reality lies thinly hidden behind those clever posts and tweets.

And then the next shoe drops. Through the unfathomable decision by one individual, the ugly reality of racism is thrown in the mix. The reaction is predictable but the scope still takes us all by surprise. But it shouldn’t have. We have spent lifetimes trying first to justify it, then denying it and eventually pretending to not accept racism. While there are those who openly demonstrate their bigotry, the majority of people falsely believe, that though it exists, it certainly doesn’t exist in them. We desperately want to believe that we not only have no biases, but that we are supportive and have worked to reduce the effects of racism in our culture. And yet???? Why do we still unconsciously stereotype black people?

I am one of those and feel the need to confess. Anyone who knows me, knows that I believe in equality among all humans, no matter race, gender or religion. And yet, I was reminded just the other day that I am not so innocent. We were watching a show focused on Black Lives Matter. One of the segments was an interview of a black pro athlete who was speaking of a program designed to answer the ‘uncomfortable questions’. As the interview proceeded, I turned to my wife and said “He certainly is articulate.” I was immediately called out by my daughter. “Why would I have felt he wouldn’t be”, she asked? Because he was a football player? Or was it because he was black? Or worse yet, because he was a black athlete? My first response was to quantify what I had said. But as I began to formulate my excuse, the reality of the situation hit me. That and the fact that I was not the politically correct, unbiased supportive person I wanted to believe I was. I started hearing myself saying “I have several black friends.” Why did I need to attach the adjective?

We all see and recognize the racism when it is blatant. We all wonder how anyone can feel that way? Some of us even take up the charge and march alongside other supporters as they protest the total inequity of the treatment. But change won’t take place if we simply succeed in silencing the racists, a task that is anything but simple. Change needs to be systemic. We need to look at ourselves and ask how can I drop the stereotyping and change the narrative. In many ways, it is the day to day narrative, the unintentional stereotyping and the acceptance of the black person’s plight that cuts the deepest and creates the environment we so desperately need to repair. Why go out of our way to identify someone as my black friend, or a black athlete or a black titan of industry. Why can’t we simply drop the adjective and acknowledge the individual for who they are and not what they are. Until we do that, we continue to give room for the racist to breathe their message of hate and for society to fail at honoring our Declaration of Independence, “All men (people) are created equal.” But not until we treat them as such.